B2B marketing has the distinct challenge of frequently handling long and intricate sales cycles. These can be triggered by a range of aspects, such as the requirement for several decision makers, the high value of the service or products being sold, and the need for extensive research and factor to consider before purchasing.B2B marketers can serve… Read More

Mark Donnigan: It's going terrific, Ben. I am so pleased to be right here on your program.Ben: Definitely. We're happy to have you on the show. Particularly given the value as well as the seriousness of the subject we're going to be tackling over the program of this conversation too, which is one that I believe is really under-discussed. One that m… Read More